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Join the top 1%
The mindset, habits and disciplines that separate elite sellers from the rest.
From Blueprint to Sales Mastery
The Blueprint series
One for the people who sell. One for the people who lead them.
Two practical field guides, built on the frameworks Alex has used to build and scale sales organisations across Siemens, Cisco, Verizon, Oracle, The Access Group and Forterro.
Both were published in October 2026 and are available now on Amazon.
Book one · Second edition
Blueprint to Sales Mastery
How to join the top 1% club
Alex did not just learn the game of selling. He mastered it. In Blueprint to Sales Mastery he shares the insights, proven models and techniques that took him from a hungry young salesman to a global sales leader, and into the top 1% of sales professionals. Whether you are starting out, a seasoned executive or an entrepreneur who needs to grow revenue, it is a no nonsense roadmap to the top.
Inside, you will learn how to
- Use the five sales models that build and scale any B2B business, with a QR code to the full frameworks
- Plan for accelerated growth with four proven, downloadable templates
- Prospect, negotiate and close high value deals with confidence
- Build a winning sales culture that performs quarter after quarter
- Think like the top 1%, with the mindset and habits that lead to real financial freedom
Book two · New
Blueprint to Sales Management
The follow on to Blueprint to Sales Mastery
Alex did not just master the game of selling. He learned to lead it. Blueprint to Sales Management shares the frameworks, models and techniques that took him from first line manager to Chief Revenue Officer. Whether you are newly promoted, an experienced leader sharpening your edge, or aiming for the CRO role, it is a straight talking field guide to leading a team that wins.
Inside, you will learn how to
- Hire and develop the top 1% of sales talent, and build a team that keeps producing leaders
- Master coaching, forecasting and pipeline management, and turn individual performers into a repeatable machine
- Build a sales culture that scales, retains your best people and becomes a competitive advantage
- Manage up to investors and boards with confidence, and walk the path from manager to CRO
Speaking
An inspirational speaker with an operator’s playbook.
Alex is an inspirational speaker who brings energy, honesty and real commercial experience to every stage. His story runs from commission only sales at 18 to helping scale The Access Group from £280m to over £1bn in SaaS revenue, and every talk is built to leave sales teams, leaders and investors with ideas they can put to work the following week.
KeynotesSales kick offsPortfolio forumsLeadership offsitesPanels and fireside conversations
Talks
Keynotes, shaped to your event.
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From manager to CRO
What it really takes to build, coach and lead a sales organisation that wins.
From Blueprint to Sales Management
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Value creation, executed
Why so many growth plans stall on revenue, and what the best operators do differently.
For investors and boards
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Selling in the age of AI
What changes for sales teams, what never will, and how leaders should respond now.
For sales kick offs
Bring Alex to your next event.
Tell us about your audience and your date, and we will come back to you with ideas for the session.